◉ RésIn logotype
for Résin
2025
#Branding
RésIn is a directory of engineers and technicians working on scientific research, which was created by the Medialab of Sciences Po and by the Paris Cité university. It aims to put forward the skills and knowledge of its participants despite the university or institution where they work. For this logotype, the taken approach was to develop a strong symbol that works as an icon and that represents the cross-pollination of knowledge from different fields. The metaphor of a crossroad or of a tree canopee was used. The custom wordmark employs condensed letters inspired by sign painting. The subtitle caption is set in a custom typeface inspired by the DIN system (which links it to engineering) but with an unique French flair. The warm autumn colours recall the earthy tones used through the visual identity of the website. This project was done in collaboration with Studio Variable.
Following SciencePo Medialab's open-source ethos, this logotype is published under a CC By-Sa V4 license.
Process pictures and color research:
